The global climate crisis is the result not of an orderly free market, but of a distorted market run amok. A truly free market is the planet's best friend. Free markets promote efficiency. "Efficiency," after all, means the elimination of waste ? and pollution is waste. The pollution that is catastrophically heating the Earth is the result of market failure; the incapacity of a poorly designed marketplace to place a proper value on an essential asset ? the atmosphere. That market failure has brought us to the brink of a planetwide environmental collapse.