Inside every copy of Belle and Sebastian’s new album Write About Love is a unique code which you will enter here and then write 300 words about love, in any sense of the word. Why you love. Who you love. What you love. Where you love. Anything. Just write about love.
Then Belle and Sebastian will pick a winner (henceforth referred to as “Lucky”) and Stuart Murdoch will fly out to Lucky’s hometown, hang out with Lucky for an afternoon, and write and record a song about Lucky which will then be released on an exclusive Belle and Sebastian 7″ later in 2011. [Matador Records]Awesome and creative. I'm sure we'll see more and more bands do things like this to get people to actually buy music.